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The purpose of this paper is to report the results of a study undertaken to investigate the effect of Chinese traditional cultural values on the gift‐giving behavior of consumers in the People's Republic of China (PRC) and to check the moderating effects of Chinese traditional cultural values on a consumer's purchase intention and self‐consistency.

Using a survey among a large sample of people in four cities, gift‐giving behavior, purchase intention and self‐consistency of the consumer in purchasing decisions were measured by the scale. The Chinese traditional cultural values include Confucianism, Buddhism and Taoism. Factor analysis and hierarchical regression analysis were used to analyze the data.

Results indicates that Chinese traditional cultural values have significant moderating effects on gift‐buying intention accords with gift‐giver's image and purchase intention accords with gift‐receiver's image. Consumers with higher value orientation are more careful about consistency between gifts with self‐image and receiver's image.

Research results should be interpreted with caution as the study was limited to several major cities in the PRC. Also the questionnaire has neglected some people who did not fully understand the questions.

This study points out those Chinese traditional values that play an important role in gift‐buying decisions. Results will provide some professional opinion for some insider engage in gift marketing and add new viewpoints.

The paper develops new scales for measuring constructs such as Chinese traditional cultural values, attitude for gift‐giving and gift‐buying intention.

This paper aims to investigate the moderating roles of negative attainment discrepancy and state ownership in the relationship between internationalization speed and firm innovation.

Panel fixed-effects regressions model was applied to test the influence of internationalization speed on firm innovation using data collected from Chinese listed companies between 2003 and 2017.

The internationalization speed can positively promote firm innovation. Moreover, negative attainment discrepancy enhances the effect of internationalization speed on firm innovation. The effect of negative attainment discrepancy on internationalization speed and firm innovation performance is more positive in state-owned firms than in non-state-owned firms.

A suitable time of internationalization speed to affect firm innovation is obtained.

This paper suggests that decision-makers should set an appropriate aspiration to internationalize firms and increase firm innovation. Moreover, state-owned enterprises should pay attention to negative attainment discrepancies.

The study revealed the boundary conditions of negative attainment discrepancy and state ownership on the relationship between internationalization speed and firm innovation, contributing to the theoretical advancements in internationalization speed.

To prepare a new type of composite for selective laser sintering 3D printing, the surface of Al₂O₃ nanoparticles was modified by the coupling agent (3-methacryloxypropyl)-trimethoxy silane (KH570) before coated with thermoplastic epoxy resin (TER).

Laser diffraction confirmed that the size distribution of prepared powder materials in this study ranged between 20 to 80 µm. Thermogravimetric analysis (TGA) showed that the loading of organic matter was below 5 per cent. Fourier transform infrared spectroscopy indicated that the silane coupling agent molecule bound strongly with the alumina. X-ray diffraction confirmed the prepared powder materials to be α-alumina. Through the angle of repose (AOR) test, the AOR = 18.435º was obtained, suggesting the high flowability of prepared powder materials. Scanning electron microscopy (SEM) observation demonstrated that the shape of the prepared powder materials was sphere-like grains.

Molding properties of prepared powder materials were studied on the basis of particle size distribution, particle size, sphericity, crystal structure and the reaction mode of the TER. This prepared powder materials can be well applied to the production of epoxy resin-coated Al₂O₃ composite parts with high precision and good mechanical performance.

This composite can be well applied to the production of epoxy resin-coated Al₂O₃ composite parts with high precision and good mechanical performance.

Image edge detection is an essential issue in image processing and computer vision. The purpose of this paper is to provide a novel and effective algorithm for image edge detection.

Because GM (1,1) model is a typical model for tendency analysis, GM (1,1) model can be used for detecting edge. Prediction image data are close to the original image data by reason of the data being smooth in the non‐edge zone of image. The principle of edge detection by GM (1,1) model is that the predicted value at an edge point will be an overestimate or underestimate owing to the data changing drastically in the edge zone of the image. First, the edge image information is obtained by a preprocessed image subtracting from prediction image via GM (1,1). Second, median filter is used to eliminate isolated point noise in edge information images, and discrete wavelet transform is used to extract the image edge. Finally, this paper verifies the proposed algorithm by experiment.

Experimental results show that the proposed algorithm has advantages such as precisely locating, abundant weak edge, and better anti‐noise performance.

The algorithm proposed in the paper can precisely detect the information of edge image, and get a clear image detail.

Grey system theory developed vigorously lays the foundation for image processing. Wavelet analysis in image processing has its characteristics. This paper combines grey prediction model with discrete wavelet transform (DWT) successfully and obtains a novel and effective algorithm for image edge detection.

The purpose of this paper is to empirically investigate the joint effects of lead time, information sharing and the accounts receivable period on reverse factoring (RF) adoption from the suppliers’ perspective.

Supported by one of the largest commercial banks in China, survey data are collected from 424 Chinese manufacturing firms and analyzed using regression methods.

The results suggest that lead time positively affects suppliers’ RF adoption directly and indirectly through the accounts receivable period. Meanwhile, information sharing has a positive, direct and a negative, indirect influence on suppliers’ RF adoption.

The findings give suppliers and financial institutions a better understanding of how to leverage the benefits of RF.

The aim of this paper is to measure the empirical relationship between self‐congruity and game usage and purchase. This is important because it highlights that games affect self concept and the symbolic value that can be obtained from the game. It is aimed to implement this study across four game types.

A total of 493 consumers were surveyed and confirmatory factor analysis and structural equation modelling conducted across four game groups to model this same relationship.

It was found that self‐congruity was positively related to game usage and purchase.

Game development for consumers online, on wireless devices and on consoles should place greater emphasis on the practical implications of self‐congruity. Games impact self concept through self‐congruity. So, it is important that marketers understand the potential harm and positive impact of games on the consumers' cognition.

This is the first paper to explore and model self‐congruity and game purchase and usage behaviour. This paper is further unique because it provides results across four games groups: all games representing, followed by the alternative models, Sports/Simulation/Driving, Role‐playing Game (RPG)/Massively Multiplayer Online Role‐playing Game (MMORPG)/Strategy, and Action/Adventure/Fighting,